World Day of Russian Unity was held in Gorky Park (September 22, 2022)

More than 600 bloggers from 62 regions of the country gathered at the site. Regional and federal journalists gathered in the central park of the capital, literally forming a “parade of cameras”. The total audience at the beginning of the concert was more than 400 million people.

Residents of the Insight People production center from all over the country gathered for the largest event in the history of the blogosphere. The forum was held on September 20-21 and consisted of two parts – the Business Program with the Insight Awards on the first day and the entertainment part in the park on the second.

“To unite so many creative people from all over the country is a real victory. Insight People bloggers from various regions came to Moscow to communicate, exchange experiences, and come up with joint projects. The guys have already become a new creative economy. They move it, they create, create, communicate with the audience. Our regional influencers are full-fledged opinion leaders, many of whom have already gone beyond their regions. The guys are happy to share their impressions – everyone is completely delighted with the event! The unity of the creative community of Russia went off with a bang!” said Alina Zinnatullina, general director of the Insight People production center.

Famous artists performed for the guests at the concert: Ershov, Huseyn Gasanov, Sasha Stone, ST, Denis Klyaver, Ivanushki International, SHAMAN, dance group “Yudi”.

The hosts of the holiday were TV stars, Insight People bloggers and public figures, including Natalya Popova, the first deputy general director of the Innopraktika research and development project, Dmitry Guberniev, a well-known TV presenter, and millionaire bloggers Galina Rzhaksenskaya, Alexander Zarubin, the special guest was the Deputy General Director of Gazprom -media” Tina Kandelaki.

The YAPPY TRUCK mobile content academy worked on the site all day, where guests could record videos for social networks and win merch. Interactive workshops were held in the lecture hall area.

The visitors were able to listen to a lecture by the Head of the Human Resource Development Department of the Research Institute “Innopraktika”, Professor of the National Research University Higher School of Economics, Honored Professor of the Lomonosov Moscow State University. M. V. Lomonosov, Doctor of Psychology Andrey Podolsky. Within the framework of the event, a private presentation of the reality show “Challenge” from NIR “Innopraktika” and Gazprom-Media Holding, as well as a public talk with its participants and creators took place. The guests took part in trainings from experts from the ANO “Russia – a Land of Opportunities”, learned about the intricacies of working with content from a millionaire blogger Alina Akilova, and attended a poetic performance by rapper ST. The sports zone hosted a basketball match and master classes from eminent athletes.

The World Day of Russian Unity, which appeared with the aim of popularizing and preserving the culture and uniting the Russian world, has been celebrated annually since 2010.

The event was supported by partners – Innopraktika Non-Governmental Development Institute, Gazprom-Media Holding, TNT TV channel, the Challenge show on TNT, YAPPY, Insight People production center, Match TV channel.

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