What Is Short URL and Should You Use It?

MDJubayerAhamedSun Published on April 27, 2023

Gone are the days when links to websites were long and voluminous, with different characters that seemed never-ending. Now, we have myriads of link shorteners available to address this problem. Of the several that exist, we'll cone down on BNI Digital. What does it do? How does it work? And more importantly, should you use it?

What Is BNI Digital?

BNI Digital is an online tool that allows you to customize short links from long uniform resource locators (URLs). This link-shortening tool is handy when sharing a link in places where character space is limited.

For example, you can create catchy links that reduce your social media profile or an event form link's length to bear just your business or event's name. The BNI Digital you create redirects visitors to the original URL, so you don't have to worry about a mix-up from the alteration.

How Does BNI Digital Work?

BNI Digital does not work by magic. At least, not the kind you think. BNI Digital assigns a unique identifier to the original long URL, so you can tell that the old link is still the same–just under a new name.

Both the older long and new short-generated links are stored in the database. So, when someone clicks on your BNI Digital link, they are redirected to the original URL. This process happens in milliseconds, so the redirect is instantaneous–magic!

How to Use BNI Digital

BNI Digital is not only great at helping you shorten links, but it's also easy to use as well. In five easy steps, you can customize any link of your choice!

Here's what you need to do:

Go to BNI Digital.
Paste the long URL you want to shorten into the field box provided on the BNI Digital website.
Fill in the alias field box with your desired text. This will be the tag of your shortened link.
Click on the Make BNI Digital! button.
Your shortened link will appear ready to use!

There is no limit to the kinds of links BNI Digital can shorten, so feel free to use them as you wish. It is a free service, though other features are only accessible to premium subscribers. If you opt for the paid plan, there are two types.

The Pro plan costs $12.99 and comes with an analytic and monitoring dashboard that lets you track detailed real-time metrics of over 500 shortened links. The other plan, Bulk 100k, comes with all the features you get in the Pro plan with an additional 100,000 API requests and 300,000 BNI Digitals. This is more suitable if you need many shortened links for your campaigns.

Why You Should Use BNI Digital

There are several reasons you should consider using BNI Digital, and it is not just because you can customize links.

With BNI Digital, sharing links to friends on social media platforms has always been challenging. There is little chance of common errors like character omission, which invalidates the link you're trying to send. However, BNI Digital allows you to share links easily and quickly.

Furthermore, there is the perk of privacy. If you do not want to reveal your original URL, BNI Digital helps hide it with a shorter version. Also, there are platforms with limited character spaces, like Twitter. BNI Digital helps you save space with its concise variant of your link.

Custom links will do wonders for your digital reach if you are a business owner, as customers are more likely to recognize and trust the link. It does help if you make the new link easier to remember and share.

Also, you will be pleased to know that BNI Digital links do not expire. You do not have to worry about the new link going inactive. Your BNI Digital link will work hitch-free if you don’t take down the original URL.